The watch crown is used to manually adjust the time and date in mechanical timepieces and ever since the inception of Pinion in early 2013, we have strived to produce the finest crown possible that could be used across our entire collection. Having established the Pinion name in February 2013, we designed the logo for the brand that consists of the wording ‘PINION’ and a graphical representation of a pinion gear wheel (pictured centre). The identity was finalised in March 2013 and the symbols registered as a trademarks. The image top left shows a section of the first concept designs for the Axis that we designed between February and April 2014. The Pinion gear wheel can be seen to be part of the crown. The photograph top right displays one of the first images of our prototype watches, the Axis Black. True to our original designs, the gear wheel is engraved on the top of the crown. Our desire to do better, resulted in a new crown design, which we developed in March 2014, firstly we wanted the crown to be more tactile – So we made the touch points on the edges larger. The Pinion gear wheel was designed raised from the top of the crown, providing more visual depth but still in keeping with our original vision and designs from the year before. October 2014: The final image (bottom right) shows the finished manufactured crowns that are ready for assembly. The crowns are polished to provide a compliment to our watch hands. This is why we do not produce bronze or DLC crowns. The new crowns will become available across our entire collection of watches – including the original Axis collection and customers who own the first collection of watches can upgrade to the new ones if they wish. (contact: email@example.com for more information).